SOLUTION! Create a 8 pages page paper that discusses visual and cultural theory. This essay analyses and determines the main ideas and historical and cultural contexts of the prologue of McLuhan’s The Gutenberg

Article Writing

Create a 8 pages page paper that discusses visual and cultural theory. This essay analyses and determines the main ideas and historical and cultural contexts of the prologue of McLuhan’s The Gutenberg Galaxy, while using studio practices to explain McLuhan’s key ideas. Two secondary materials are also used to explore McLuhan’s text, Morrison’s (2001) article, “The Place of Marshall McLuhan in the Learning of His Time” and Scannell’s (2007) book, Media and Communication. The main ideas of McLuhan’s (1995) The Gutenberg Galaxy emphasise the importance of the medium as the message, while Morrison (2001) asserts the role of technology in expanding human functions. Scannell (2007) supports the cultural transitions that occurred, using McLuhan’s idea of a “global village” (p.135). McLuhan describes the effects of transitioning from an oral to a writing society wherein he argues that literacy expands important human functions, but with limitations, and that the electronic age has produced the retribalisation of human society, and these ideas have a connection to the transition from soundless to sound films, where the latter films exhibit both opportunities and limitations for expressing and extending human thoughts and practices. McLuhan (1995) criticises the devaluation of oral societies, including their oral practices. His text responds to the historical underestimation of the value of oral practices and the vitality of oral societies. He cites the work of Albert B. Lord, The Singer of Tales, who continued the work of Milman Parry. Parry hypothesised that his Homeric studies could prove that oral and written poetry did not share similar patterns and uses (McLuhan, 1995, p.90). Parry’s work had been initially snubbed by the academe because of the prevailing belief that literacy is the basis of civilisation. Morrison (2001) describes the difficulties of Parry in getting his study approved in Berkeley during the 1920s. See Appendix A for research notes on the primary and secondary texts used. The Berkeley faculty represents the general belief that literacy and civilisation are directly related: The notion that high literacy is the normative state of language and civilization, and that its only alternative is the fallen state of illiteracy, and hence darkness and ignorance, seems to occupy the vital center of humanistic studies with remarkable energy and intensity. (Morrison 2001, para.6). The key idea is that by assuming that literacy is the most important sign of civilisation, it automatically discriminates against studies on oral practices and societies that would suggest otherwise. McLuhan responds to the historical underrepresentation of oral studies in the humanities and history in general. He wants to address this underrepresentation through his own analysis of the electronic age, and how it goes back to oral traditions of earlier times. McLuhan demonstrates that history is incomplete when it does not provide enough space for the description and analysis of oral societies and practices. Aside from filling the gap of literature on oral practices, McLuhan (1995) supports the idea that oral societies have a richer connection with all of their senses, while the written text has produced a limited visual society because it suppresses auditory functions.

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
SOLUTION! Create a 8 pages page paper that discusses visual and cultural theory. This essay analyses and determines the main ideas and historical and cultural contexts of the prologue of McLuhan’s The Gutenberg
Post Your Own Question And Get A Custom Answer
Hire Writer

Written Assignments
Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Why Choose Us?

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Written Assignments has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keeps up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention to deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Written Assignments, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: support@writtenassignments.com.

Try it now!

Order Now to Get 20% Discount

We'll send you the first draft for approval by at
Total price:
$0.00

How our best essay writing service works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Written Assignments has stood as the world’s leading custom essay writing paper services provider. Once you enter all the details in the order form under the place order button, the rest is up to us.

Essays

Cheapest Essay Writing Service

At Written Assignments, we prioritize all aspects that bring about a good grade such as impeccable grammar, proper structure, zero plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.

Admissions

Admission and Business Papers

Be assured that you’ll get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.

Editing

Editing and Proofreading

Our skilled editing and writing team will help you restructure your paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.

Coursework

Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as many details as possible in the place order section.