Mr. Woodman, CEO of GoPro Inc., and his executive team are aware of your skills in
strategic analysis. They are asking you to help them assess the situation and to recommend a
competitive strategy for the company for the next five years. Please prepare an OUTLINE
report for them giving your assessment of the operational situation and your recommendations,
considering both strategy formulation and implementation issues.
In addition of these instructions, please strictly follow the “Structure of Case Analysis Report” enclosed in the end of this document for specific sections
and exhibits to include in your case analysis report. Within the case, possible issues, questions,
opinions, and even courses of action may have been provided. You may choose to use them
or not based on your own judgment. Creative analysis and unique initiatives, however, are
highly valued. Keep in mind that your task is to conduct strategic analysis for the company
following the provided guidelines, not to resolve a particular issue raised in the case (e.g., a
particular innovation project), even though they might be highly relevant to your analysis.
The paper (excluding all exhibits and title pages) must be printed on a maximum of
three pages (physical pages) in single-space with 12-point Times New Roman font and oneinch
(2.54cm) margins on all sides. No text beyond the three pages will be taken into
consideration for the grading purpose. The body text of the paper should all be presented in
bullet points format only, no lengthy sentences (over two lines) and/or paragraphs are accepted
(subject to 5% penalty otherwise). The sub-points belonging to a major bullet point, if you use
this format, can be put in a smaller 11- point font. Please use the same section headings as given
in the “Structure of Case Analysis Report”; do NOT create other headings. Papers
that grossly violate guidelines will receive a failing grade or serious penalty at the instructor’s
You are not required to conduct any further external research on the company and its
industries. Search for or use of any information or data regarding this company and its industries
after the time of the case (December 2018) will be subject to hind-sight bias and will be
considered a violation of university policy on Academic Integrity. Be sure to provide references
on a separate page for any search before the time of the case and attach this page at the end of the
paper. This page may contain only references and can be in addition to the text-pages and
I WILL PROVIDE THE CASE, PAPER STRUCTURE AND SOME EXTRA FINANCIAL INFORMATION. SOME FINANCIAL ANALYSIS IS ALSO REQUIRED.
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