Provide a 2 pages analysis while answering the following question: A requirs reading an artical first, see the detailed information below. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The Marketing to Bottom of Pyramid What are the opportunities and challenges of marketing to BoP?
The greatest opportunity for marketing in BoP is the use of technology. Teaching those at the bottom to use technology for marketing of their products as well as selling them at the right time not only benefits the people at the bottom level of the pyramid but also the multinational companies involved in the process. With such technology use, the logistics costs previously incurred by the companies are reduced or even completely eliminated while the people gain more money for their produces. The challenges however include training people on technology use as well as provision of the technological equipment which is fairly expensive (Prahalad 187).
The other opportunity is creation of better health for the BoP. Many people at the bottom die of diseases caused by spread of germs. This is majorly as a result of lack of knowledge and affordability of the cleaning products. If they are taught the importance of good hygiene and constant demonstrations made, they can be able to keep up the hygiene. This paired with making available hygienic products in smaller quantity hence cheaper costs will ensure maximum benefits to both the BoP and the multinational company (Prahalad 175).
In line with the above is ensuring affordable packaging which comprises of small packages of each product which is affordable to the people. They cannot afford spending a lot on one product with big packages but the money can be distributed on several different products with smaller affordable packaging. This is still beneficial to the companies as their customer base will have expanded while they spend less on packaging and its attractiveness. Financing is the greatest challenge in all these opportunities discussed.
Write a position paper and select either of the three or integrate your thoughts on all the three points mentioned together to write the position paper.
The three marketing opportunities mentioned above can be integrated by the multinationals. The integration will reduce the financing which has been established to be the greatest challenge while still serving the purpose of improving the lives of the people, and maximizing the newly discovered and acquired customer base.
Unhealthy people make up the worse type of customers as they are not able to purchase products which means a loss of income for the organizations. Ensuring that the largest population group in the world. the BoP are healthy will mean that their purchase rate will be high and so will the returns to the multinational companies.
The first thing any multinational company aiming to explore the BoP should ensure is teaching the people good hygiene. While they adopt the healthy trait and purchase the hygienic products, a launch of technology teaching should commence. The people will already have been encouraged to better their lives and hence will willingly participate in the technological teaching and use of the distributed technological equipment.
With the BoP taught and enrolled into technology and starting to sell their products directly to the multinational companies, both parties will be benefitting. Lastly is to introduce small packaging for their different products. The people will be having the money to spend on the products not only the basic ones but the others as well as long as they are in small affordable packages. The sales of the companies will be on the increase and some of the finances spent will return via increased profits.
Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Philadelphia: Wharton School Publishing, 2004. Print.
We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.
Over the years, our Written Assignments has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keeps up with the rising Academic Trends.
Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.
We pay strict attention to deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.
At Written Assignments, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.
Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: firstname.lastname@example.org.
Try it now!
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Written Assignments has stood as the world’s leading custom essay writing paper services provider. Once you enter all the details in the order form under the place order button, the rest is up to us.
At Written Assignments, we prioritize all aspects that bring about a good grade such as impeccable grammar, proper structure, zero plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.
Be assured that you’ll get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.
Our skilled editing and writing team will help you restructure your paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.
We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as many details as possible in the place order section.