You will prepare and submit a term paper on Marketing in the Olympic Games. Your paper should be a minimum of 5000 words in length. The Olympic Games 2008 offers China a unique opportunity to showcase itself in the eyes of the world. There has been a positive impact on tourism in China in the past few years of preparation for the Games, and it appears likely that the city of Beijing and China may continue to enjoy the benefits of tourist activity even after the Games have been concluded. Applying the 7Ps marketing approach, Beijing has also been promoting itself in terms of the additional elements identified under this model in the marketing of the Games.
In July of 2001, Beijing was awarded the hosting of the 2008 Olympic Games and the city erupted into celebrations, with 200,000 people jamming Tiananmen Square (BBC News, 2001). The Games are a world-renowned sporting event held once every four years, as a result of which they are referred to as the Olympiad Games. However, the Games are not merely a sporting event. they also have a humanitarian purpose as defined in its goal to “place everywhere sport at the service of the harmonious development of mankind, with a view to encouraging the establishment of . a peaceful society concerned with the preservation of human dignity.”
The Olympics aims to contribute towards the building of a better and more peaceful world and especially to inspire youth by encouraging athletes to compete in a spirit of fairness and cooperation without discrimination in a spirit of friendship. Since the decision to award Beijing the 2008 Olympics was also welcomed by its rival Taiwan, there is hope for the fostering of the Olympic spirit of fairness, friendship and peace among the two countries.
During its earlier years, there were fewer countries participating in the Games and usually, one city came forward to host the Olympics. However, with the advent of television, there has been a significant change in sporting culture and with increasing participation in the Games coupled with increased media coverage, sporting events have become more and more spectacular, as they compete for the consumer dollar (Nauright, 2004). There are now more developing countries competing for the hosting of the Games and the process of bidding itself has become expensive because each contending city is required to deposit a $100,000 application fee just for the privilege of bidding for the hosting of the Games. For the 2010 Games out of the right cities which applied, the four that were shortlisted were required to submit an additional fee of . $500,000 as a part of the selection procedure
The Olympic Games are an important event from the marketing point of view because “the revenue derived from television, sponsorship, and fundraising help to provide the movement with its financial independence.” (Brown, 2000:74). Cities over the world compete for the privilege of hosting the games because it is believed that being the focus of the international community through the execution of such a major sporting event is likely to be tremendous economic gains to the city in question. Hosting the Games is also expected to bring in long-term benefits, such as the productivity gained through the improved transport infrastructure and intangible benefits such as boosting a city’s reputation. (Bayliss et al, 2004). Since the Games are not a tangible product as such but are equivalent to a service, the additional elements that must be taken into consideration are the people, processes and physical evidence involved in the marketing effort.
We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.
Over the years, our Written Assignments has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keeps up with the rising Academic Trends.
Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.
We pay strict attention to deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.
At Written Assignments, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.
Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: firstname.lastname@example.org.
Try it now!
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Written Assignments has stood as the world’s leading custom essay writing paper services provider. Once you enter all the details in the order form under the place order button, the rest is up to us.
At Written Assignments, we prioritize all aspects that bring about a good grade such as impeccable grammar, proper structure, zero plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.
Be assured that you’ll get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.
Our skilled editing and writing team will help you restructure your paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.
We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as many details as possible in the place order section.